Sleep Pods
Workplace
napping is on the rise...
Yelo,
founded by Nicholas Ronco, former marketing executive, first opened in
Mid-town Manhattan, New York and is a company that provides a full sensory
sleep experience. Yelo is a new
concept in wellness. It is a sanctuary designed to help urbanites deal with
the pressures of modern life through a unique combination of sleep and
reflexology massage treatments. Yelo
Reflexology massage treatments include the feet, hands and/or ears, and are
designed to balance and ease specific aches or ailments so that you can
emerge refreshed and energized.
The YeloNap is the firm's version of the Power
Nap and lasts from 20 to 40 minutes. Naps of this length are medically
proven to increase alertness and productivity.
Power naps are becoming
the “new coffee break” for many of
Ronco’s most loyal clients. Over 3,200
people have visited the salon in the
first 12 months, spending as little as
$12 for a 20 minute snooze. Ronco is
currently scouting locations and hopes
to open 500 salons around the world over
the next two years.
Sleep problems appear to be driving the
growth of the naptime spas like Yelo and another New
York-based company, MetroNaps, which offer employees
around the world a more dignified way to catch some workday
Zs.
Like
Yelo, MetroNaps originally started as a sleep lounge, set up
in the company’s Empire State Building (NY, NY) office. But
founder Arshad Chowdhury realized that workers didn’t want
to walk several blocks just to sleep. After changing his
business model, the company has recently installed pods at
Proctor and Gamble, Cisco and the Savannah College of Art
and Design.
An increasing number of corporations are
embracing this trend as well. Google offers a massage
parlor, where employees can nap and rejuvenate. Pizza Hut
has instituted a policy allowing its employees to nap on
their breaks, no questions asked. Nike has “relaxation
rooms” equipped with napable furniture. Union Pacific
permits one member per crew to take a 45 minute nap while
working, to promote safe and alert train operation.
For more information
about the locations of these pods:
Yelo
315 West 57th Street
New York, NY 10019
(212-245-8235)
www.yelonyc.om
MetroNaps
Empire State Building
Suite 2210
350 Fifth Avenue
New York, NY 10118
www.metronaps.com
Source: SleepWeb (Marketdata Enterprises, Inc.) research
*page last updated 06/12/2008