Light therapy lamps... began
appearing around 1982. They were large,
heavy, crude light boxes with huge
bulbs. This market was flat until 2001,
when sales began to pick up and grow
about 10% per year. Litebook Co. entered
the market around this time, answering
an unmet market need—for smaller
portable equipment that could be used at
home as well as in the office or when
traveling.
Public awareness about
light therapy benefits is still not
widespread. However, rather than sales
being restricted to areas of the nation
with less days of sunlight (i.e.
Seattle), sales of light therapy “boxes”
are made to ALL states. Since consumers
are now more aware of the dangers of
skin cancer and exposure to strong sun
in southern states, they are spending
more time indoors, to escape the heat
and humidity.
Sound Machines...
These devices employ the latest technology to
create soothing, natural sounds that effectively mask out
unwanted noise that may interfere with your ability to
sleep, relax, meditate or concentrate on work or studies.
White noise machines (sometimes referred to as
sound conditioners) create
sounds that you cannot truly define. Some people have
described the sound as raindrops, ocean waves, or a
waterfall. However, everyone agrees that the sound is
calming and peaceful.
Sleep Pods... Yelo,
founded by Nicholas Ronco, former marketing executive, first opened in
Mid-town Manhattan, New York and is a company that provides a full sensory
sleep experience. Yelo is a new
concept in wellness. It is a sanctuary designed to help urbanites deal with
the pressures of modern life through a unique combination of sleep and
reflexology massage treatments. Yelo
Reflexology massage treatments include the feet, hands and/or ears, and are
designed to balance and ease specific aches or ailments so that you can
emerge refreshed and energized. The YeloNap is the firm's version of the Power
Nap and lasts from 20 to 40 minutes. Naps of this length are medically
proven to increase alertness and productivity.
Power naps are becoming
the “new coffee break”. Consumers
spend as little as
$12 for a 20 minute snooze. Ronco is
currently scouting locations and hopes
to open 500 salons around the world over
the next two years.
