Light therapy lamps... began appearing around 1982. They were large, heavy, crude light boxes with huge bulbs. This market was flat until 2001, when sales began to pick up and grow about 10% per year. Litebook Co. entered the market around this time, answering an unmet market need—for smaller portable equipment that could be used at home as well as in the office or when traveling.

Public awareness about light therapy benefits is still not widespread. However, rather than sales being restricted to areas of the nation with less days of sunlight (i.e. Seattle), sales of light therapy “boxes” are made to ALL states. Since consumers are now more aware of the dangers of skin cancer and exposure to strong sun in southern states, they are spending more time indoors, to escape the heat and humidity.

Sound Machines... These devices employ the latest technology to create soothing, natural sounds that effectively mask out unwanted noise that may interfere with your ability to sleep, relax, meditate or concentrate on work or studies. White noise machines (sometimes referred to as sound conditioners) create sounds that you cannot truly define. Some people have described the sound as raindrops, ocean waves, or a waterfall. However, everyone agrees that the sound is calming and peaceful.

Sleep Pods... Yelo, founded by Nicholas Ronco, former marketing executive, first opened in Mid-town Manhattan, New York and is a company that provides a full sensory sleep experience. Yelo is a new concept in wellness. It is a sanctuary designed to help urbanites deal with the pressures of modern life through a unique combination of sleep and reflexology massage treatments. Yelo Reflexology massage treatments include the feet, hands and/or ears, and are designed to balance and ease specific aches or ailments so that you can emerge refreshed and energized. The YeloNap is the firm's version of the Power Nap and lasts from 20 to 40 minutes. Naps of this length are medically proven to increase alertness and productivity.

Power naps are becoming the “new coffee break”.  Consumers spend as little as $12 for a 20 minute snooze. Ronco is currently scouting locations and hopes to open 500 salons around the world over the next two years.